NJ LGBTQ+ Chamber Rebrands As NJ Pride Chamber Of Commerce

Screenshot of NJPCC's new look.

The New Jersey LGBT Chamber of Commerce has a new name: the New Jersey Pride Chamber of Commerce (NJPCC).

The group rebranded themselves in an effort to “elevate the state’s LGBTQ+ community’s economic growth by encouraging career upward mobility, providing educational business resources and fun networking opportunities for business professionals who identify as diverse and LGBTQ+.”

Along with the new name, NJPCC has a new “brand personality,” logo, website and am “upgraded association management tool to better enhance its members’ experience and encourage those who qualify to become certified LGBT Business Enterprises (LGBT-BEs).”

NJPCC President, Stephen P. Blazejewski, led the rebranding. Blazejewski was appointed in 2021 and is the youngest president to preside over any chamber in the state. Blazejewski “has worked tirelessly to improve the brand, as well as reorganize the board and its processes, in order to add more value to its membership,” according to NJPCC.

“We found that the Chamber’s old brand was outdated and it drove a lack of awareness that reduced enthusiasm among our stakeholders. In an effort to drive increased organizational growth and deliver maximum value in today’s ever-changing world, we were due for an update,” said Blazejewski.

To celebrate, NJPCC is hosting a brand launch party on Saturday, Feb. 12 in Long Branch, NJ. “Both chamber members and non-members can network over a delicious brunch with fabulous cocktails, receive giveaways and learn more about the organization’s upcoming plans,” according to NJPCC.