Places to purchase semi-ethical pride gear

Person with rainbow glitter on their body. | Creative Commons

With pride festivities popping up all around the city, it’s tempting to go out and buy a rainbow themed outfit without thinking of the actual cost. Keeping in mind that there isn’t any ethical consumption under capitalism and with more and more companies commodifying the rainbow for profit, it’s hard to know where exactly to buy semi-ethical pride gear.

However, as a consumer, there is power where you put your dollars. Spending money in businesses owned by people of color, LGBTQ+ folks and women can make a difference in the long run and help support someone else's dream.

The following is a list of businesses owned or specifically for the aforementioned.


Brown Elephant

5404 N. Clark St.

A community thrift store chalk-full of goodies waiting to be purchased.

Leather 64Ten

6410 N. Clark

A leather craft shop for all of your desires.


Asrai Garden

A queer owned shop full of pretty things; flowers, jewelry, home goods, tarot cards and apothecary products.


Early to Bed

5044 N. Clark

A women-run sex store with sexy pride apparel geared toward everyone in the LGBTQ+ community.


LavendarPop Greeting Cards

832 W. 63rd St.

Need a last-minute greeting card for your honey? Stop into LavendarPop Greeting Cards. They offer dozens of greeting cards such Chicago icons, drag queens and kitchy sayings for queer folks.



2958 N. Clark St.

From pins, cool patches and custom jewelry, you’ll be sure to find that special something to complete your pride outfit.

Shirts Illustrated

1340 W. Belmont Ave

Every year, more and more people come to the pride parade, this means more body heat. Stay cool in a custom t-shirt.


Knee Deep Vintage

1425 W. 18th St.

Locate the crème de la crème jewelry from the 1920s you’ve been longing for.


Dapper and Urban

Customized bowties and wallets to truly wow the person of your dreams.

Visit the shop here.


This company has femme-centric fetish and bondage gear that’s available on their online store or at Early to Bed. Their merchandise is “for queer femmes by queer femmes” and welcomes all body sizes.

Visit the shop here.

Provoke Culture

Jenny Cunningham, Sandra Antongiorgi and Sam Kirk are the artists behind the online retail shop. The artists donate 25 percent of their shop’s profits to organizations that deal with homelessness, violence, etc.

Visit the shop here.

Rebirth Garments

Non-binary fashion designer, Cubacub, started their own line of clothing for people with all different shapes, sizes and mobility. The clothes are gender non-conforming.

Visit the shop here.

These are just a few, of many, places to buy your pride outfit while supporting LGBTQ+ folks, people of color or women. To add a place on the list, please email:

16 views0 comments